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Mevo - Decision Engine
GenAI for marketers to make better decisions faster & improve ROI
- Industries
- Horizontal Product
- Business Need
- MarketingAnalyticsMarketing Automation
- Requires
- Marketing Cloud Engagement
- Compatible With
- Datorama
Maximizes marketing ROI using privacy 1st media mix contribution and attribution generative AI to optimize placement level media investments. One platform for trusted reporting, predictive recommendations, and instant execution.

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Compatibility
- RequiresThis solution requires these products in order to work. Before you implement the solution, check that you have these products.
- Marketing Cloud Engagement
- Compatible WithThis solution is tested to work with and extends the value of these products, but doesn't require them.
- Datorama
- Salesforce Editions
- ProfessionalEnterpriseUnlimitedDeveloper
App Details
- Supported FeaturesLightning ReadyOptimized for Salesforce orgs that use Lightning Ready.Person AccountsSupports Salesforce orgs that use Person Accounts.Salesforce ShieldSupports Salesforce orgs that use Shield.Lightning App BuilderReady to use in the Salesforce Lightning App Builder.Salesforce MobileSupports Salesforce for iOS and Android.
- Lightning ReadyPerson AccountsSalesforce ShieldLightning App BuilderSalesforce Mobile
- Languages
- English
- This solution is API only and doesn't have an interface
Security
Additional Details
Intelligence data powers Marketing Evolution's Mevo app so marketers can drive sales, understand customers and make better decisions faster with cutting-edge AI algorithms for marketing mix measurement and optimization within Marketing Cloud Intelligence. This app has 3 sections: • The 'always on' Planner enables users to optimize media budgets for every channel (and placement) to plan the most effective campaigns and adjust them in-market to improve ROAS • Reporting provides a customizable pivot builder of the most granular marketing/media mix incremental attribution data • Insights shows an overview of media activity with incremental attribution results by mix via interactive charts 1st and only fully automated market/media mix app designed for marketers to make better decisions faster: - fast data intake via your Intelligence data - automated data modeling using AI algorithms - automated delivery of insights and recommendations in UI (within Marketing Cloud Intelligence) Find synergies between media channels and placements within channels with cross-media exposure effects along the consumer conversion path to see the holistic impact of media investments and ROAS.
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Marketing Evolution, Inc.
New York City, NY