Mevo - Decision Engine

Improve incremental conversions while advertising campaigns are in-market. Typical marketing/media mix contribution efficiencies range from 8% - 23% in generating incremental (KPI) conversions.

Reduce cost per conversion while advertising campaigns are in-market. Cost per conversion savings range from 5% - 29%, averaging 12% overall.

Proven to improve marketing ROI for marketers investing $5M (less for regional markets) - $1B annually in media.

Continuous closed-loop media impact measurement and predictive media planning for ROI optimization. The ultimate tool for no-risk testing and learning across every media channel and placement.

Fills gaps with MMM & attribution for marketing contribution & to build optimized media plans: - MMM lacks granularity, needs historical (stale) data, isn't actionable - attribution is for online media, isn't predictive - both ignore media synergies

Users are able to : - create media plans in moments, 24X7, @ scale - prove media ROI contribution - focus on making decisions instead of data & doing analysis - make decisions in enough time to reallocate media while campaigns are running to improve ROI

Mevo attributes the contribution of every media impression across all channels to full-funnel (attitudinal, web actions, sales) KPI incremental conversions so that a media plan can be automatically generated to optimize every media placement.

Reduce data prep, validation with ML/AI in combination with Salesforce Intelligence. Eliminate model creation and validation time. Scale for any KPI, all media channels, any brand & media attribute. Easy-to-use, highly configurable interface

Marketers eliminate bias, and build trust, with credible, reliable results based on data used throughout the organization for alignment with finance and business strategy.