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Mevo - Decision Engine

GenAI for marketers to make better decisions faster & improve ROI

Overview

Maximizes marketing ROI using privacy 1st media mix contribution and attribution generative AI to optimize placement level media investments. One platform for trusted reporting, predictive recommendations, and instant execution.

See How Mevo - Decision Engine Works

Improve incremental conversions while advertising campaigns are in-market. Typical marketing/media mix contribution efficiencies range from 8% - 23% in generating incremental (KPI) conversions.
Reduce cost per conversion while advertising campaigns are in-market. Cost per conversion savings range from 5% - 29%, averaging 12% overall.
Proven to improve marketing ROI for marketers investing $5M (less for regional markets) - $1B annually in media.
Continuous closed-loop media impact measurement and predictive media planning for ROI optimization. The ultimate tool for no-risk testing and learning across every media channel and placement.
Fills gaps with MMM & attribution for marketing contribution & to build optimized media plans: - MMM lacks granularity, needs historical (stale) data, isn't actionable - attribution is for online media, isn't predictive - both ignore media synergies
Users are able to : - create media plans in moments, 24X7, @ scale - prove media ROI contribution - focus on making decisions instead of data & doing analysis - make decisions in enough time to reallocate media while campaigns are running to improve ROI
Mevo attributes the contribution of every media impression across all channels to full-funnel (attitudinal, web actions, sales) KPI incremental conversions so that a media plan can be automatically generated to optimize every media placement.
Reduce data prep, validation with ML/AI in combination with Salesforce Intelligence. Eliminate model creation and validation time. Scale for any KPI, all media channels, any brand & media attribute. Easy-to-use, highly configurable interface
Marketers eliminate bias, and build trust, with credible, reliable results based on data used throughout the organization for alignment with finance and business strategy.

Intelligence data powers Marketing Evolution's Mevo app so marketers can drive sales, understand customers and make better decisions faster with cutting-edge AI algorithms for marketing mix measurement and optimization within Marketing Cloud Intelligence. This app has 3 sections: • The 'always on' Planner enables users to optimize media budgets for every channel (and placement) to plan the most effective campaigns and adjust them in-market to improve ROAS • Reporting provides a customizable pivot builder of the most granular marketing/media mix incremental attribution data • Insights shows an overview of media activity with incremental attribution results by mix via interactive charts 1st and only fully automated market/media mix app designed for marketers to make better decisions faster: - fast data intake via your Intelligence data - automated data modeling using AI algorithms - automated delivery of insights and recommendations in UI (within Marketing Cloud Intelligence) Find synergies between media channels and placements within channels with cross-media exposure effects along the consumer conversion path to see the holistic impact of media investments and ROAS.