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LiveRamp Distribution
Personalize experiences for your customers across media activations
Overview
LiveRamp Distribution empowers brands to create personalized experiences for their customers, enhancing the reach & accuracy of their marketing programs by connecting and distributing audiences to our expansive network of over 500 platforms and partners.
Enhanced Reach and Accuracy: Leverage people-based marketing programs powered by RampID that more accurately engage your customers with the right message on the right channel across the ecosystem.
Privacy-First Audience Enrichment: Enrich and activate your audiences without sending PII through to downstream platforms. Activation through LiveRamp eliminates the need to share raw or hashed PII data so privacy is always protected.
Single Point of Integration: Take advantage of a single integration to activate first party data across more than 500 partners and platforms from the Salesforce Marketing Cloud CDP environment, unlocking privacy safe usage of data.
LiveRamp’s Distribution application in the Salesforce CDP gives brands the ability to deliver their customer audiences to LiveRamp to orchestrate targeted, people-based advertising campaigns across more than 500 publishers and platforms, including the walled gardens. People-based identity improves campaign results and empowers brands to drive better personalization & engagement with their customers while unlocking new opportunities that accelerate business growth. All data activated through LiveRamp is matched to RampIDs, our person-based identifier, allowing for management and activation of segment data without the need to share hashed or raw PII directly with any activation platform, and customers that are currently using LiveRamp to activate their data can use this application at no additional cost. Through the LiveRamp Distribution App customers will also be able to expand and enrich their CDP audiences through our Data Marketplace and Lookalike audience capabilities. Currently the Distribution App supports delivery of email (SHA_256 hash) as the primary identifier, however LiveRamp as a whole utilizes a variety of offline and online touchpoints as match identifiers.
Categories
- FeaturesNo LimitsThis product's apps, tabs, and objects don't count against your Salesforce org limits. Learn More in HelpLightning ReadyOptimized for Salesforce orgs that use Lightning Ready.Managed PackageThis product is installed in your Salesforce org as a managed package and receives automatic upgrades.
- No LimitsLightning ReadyManaged Package