Acxiom Data Enhancement for CDP

Acxiom data delivers accurate and powerful third-party descriptive and touch point data to nearly all addressable U.S. consumers. This single source provides comprehensive insights with more than 1,500 attributes for U.S. people and households. Acxiom data has powered targeted marketing efforts for over five decades, and today it powers engagement in the digital ecosystem—all while protecting privacy and anonymity. Acxiom also fills in the gaps in your customer contact information by providing current email, telephone, and address information. Example data insights include individual characteristics, household demographics, life events, interests and affinities, financial elements, buying activities, geospatial insights, in-market timing and more.