Front
Salesforce CRM data and customer conversations, unified in Front.
Overview
Front is the customer operations platform built for B2B complexity. View, update, and log Salesforce records directly from your inbox — without switching tabs.
See How Front Works
View and edit Salesforce records without leaving Front
Auto-match conversations to Contacts, Leads, Accounts & Opportunities
Log full email threads to Salesforce in one click
Create leads, tasks, and activities via automated Front rules
Sync Salesforce contacts & accounts data into Front workflows
Support for custom objects linked to standard Salesforce records
Real-time bidirectional sync — updates in Front reflect in Salesforce instantly
No code required — set up in minutes from Front's App Store
Trusted by 9,000+ businesses including Uber Freight, Navan, and Stripe
Front is the customer operations platform built for B2B complexity. The Front for Salesforce integration connects your CRM data with the place your team actually works, so agents and account managers always have the context they need to act fast and accurately. - View & Edit Records In-Context: Access Contacts, Leads, Accounts, Opportunities, Tasks, Notes, Cases, and custom objects directly in Front — auto-matched to the conversation open in your inbox. - Log Conversations to Salesforce: Log full email threads or individual messages to any Salesforce record in one click. Auto-detection identifies known contacts and pre-selects them for faster logging. - Sync Data On Demand: Manually refresh Salesforce records from Front to always work with the latest CRM data — no tab switching required. - Automate Salesforce Actions with Rules: Use Front's rules engine to trigger Salesforce actions automatically: create leads, send tasks, or log emails based on any message criteria — no code required. - Salesforce Contacts & Accounts Sync: Sync Salesforce contact and account data into Front to power rules, analytics, and search across your customer operations.
Categories
- Business Needs
- SalesProductivityCustomer Service
- Industries
- Financial ServicesRetailTravel, Transportation, & Hospitality
- Personas
- Business Operations ManagerSales Representative / ManagerService Agent / Supervisor
- FeaturesNo LimitsThis product's apps, tabs, and objects don't count against your Salesforce org limits. Learn More in HelpLightning ReadyOptimized for Salesforce orgs that use Lightning Ready.Person AccountsSupports Salesforce orgs that use Person Accounts.Managed PackageThis product is installed in your Salesforce org as a managed package and receives automatic upgrades.
- No LimitsLightning ReadyPerson AccountsManaged Package