SalesDNA Competency Navigator & AI Role Play Simulator

My experience was truly exceptional—it reshaped my perspective on sales and introduced a more effect

I had a great experience with the app—it gave me a fresh, practical perspective on sales and helped refine my overall approach. The content was clear, relevant, and easy to apply in real situations. To improve it, I’d suggest adding more interactive elements and real-world scenarios to make the learning even more engaging and hands-on. I would definitely recommend the app to others, especially anyone looking to strengthen their sales skills and adopt a more effective, modern approach.

Why We're Deploying AI Role Play Training

We've been piloting Sales Genetics AI Role Play with a select group of our sales team and the early results align with our expectations for transformational impact on seller capability development. The platform's ability to deliver customer-specific scenario training - including our priority verticals and it addresses exactly the consultative selling transformation we're driving across sales community. Based on our pilot experience and the proven ROI we've achieved with Way2Sell, we've committed to enterprise-scale deployment of AI Role Play as part of our FY27 sales transformation investment. Peter and the Sales Genetics team have demonstrated both the technical capability to deliver industry-specific training and the strategic understanding of our market challenges. I'm confident this platform will be instrumental in shifting our sales motion from transactional to consultative across the full Digicel Business organization.

This is one to pay attention to.

The Sales DNA AI roleplay simulator is a practical, user friendly tool for developing real selling skills, not theory. It creates realistic customer conversations, delivers immediate feedback (talk–listen ratio, question quality, objection handling), and drives self-awareness in account executives. Bottom line: it builds sales muscle, and gives managers data backed way to coach. If you’re serious about improving sales conversations at scale, this is worth a look.

SalesDNA AI Role Play Simulator A++++

I’ve been using the SalesDNA AI Role Play Simulator for both my own preparation and team coaching, and the impact has been excellent. It helps everyone sharpen messaging before key customer conversations, but the biggest value is in coaching. My team can practice structured, repeatable scenarios instead of relying only on observation. The dashboard provides clear insights into individual performance, highlighting competency gaps and coaching needs. This allows me to focus my time where it matters most and track progress effectively. Overall, it has made our coaching more targeted, scalable, and impactful. A powerful tool for any sales organisation.