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Granite Data Pro | Analyze & Activate Consumer Data
Driving data-led growth for publishers, media companies, and DTC brands.
Overview
Granite Data Pro helps media companies and DTC businesses overcome data-related challenges. Our services streamline research, operations, and reporting across organizational teams with a first-party data approach. Find your perfect data-driven strategy.
Publisher Experience: Work with a team that understands what it's like to be on the publisher side of the business — with over a decade working with programmatic advertising, subscription management, and affiliate marketing.
DTC Marketing Automation: Take the manual effort out of email and mobile marketing with highly relevant touch points for each stage of your customer's journey.
CDP Integrations: With modern customer data platforms, previously complex and tedious audience segmentation and targeting can now be done easier than ever — let us help you supercharge your CDP with first-party data!
Data Documentation: Your consumer database is useless if nobody knows how to use it. Our data warehousing/centralization services come with complete, detailed documentation so all business stakeholders have what they need to take action.
Data Visualizations: Leverage personalized, branded dashboards and reports created Tableau or other data viz tools to easily draw insights from your consumer data.
Web Analytics: Connect Google Analytics 4 (GA4) data to other sources for complete web activity tracking and optimization.
Affiliate Marketing: Use data to kickstart or optimize highly-profitable affiliate marketing partnerships; generating more revenue from relevant, targeted promotions.
Machine Learning & Artificial Intelligence: Focus your ML/AI on quantitative and qualitative analysis, response modeling, and big data; not replacing creative tasks with generative AI.
Granite Data Pro is the ultimate system integrator for marketing data and business intelligence. We develop strong data pipelines, centralized data warehouses, and unified reporting & analytics solutions for publishers and DTC brands. We activate first-party data across your organization's tech stack — including marketing automation platforms (MAP), digital experience platforms (DXP), consumer data platforms (CDP), customer relationship management platforms (CRM), and email service providers (ESP). Our solutions make it easy to take action on the insights you've built around your audience — leveraging consumer marketing data to grow upsell/cross-sell opportunities, subscription renewals and reactivations, and marketing automations that maintain timely, relevant communications in a one-to-one manner with your customers.
Categories
- Supported Languages
- English