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Meta Conversion Leads Integration for Salesforce

By Meta Platforms, Inc.

Optimize for higher quality leads with conversion leads

No Ratings
Free  

Never requires payment

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Business Need
Lead & Opportunity Management
Requires
Sales Cloud
Compatible With
Sales Cloud
Marketing Cloud Engagement

Send lead stage updates to Meta to get higher quality leads from your lead ads campaigns. Follow our installation guide: https://www.facebook.com/business/help/1213835983911906

Compatibility

Requires
This solution requires these products in order to work. Before you implement the solution, check that you have these products.
Sales Cloud
Compatible With
This solution is tested to work with and extends the value of these products, but doesn't require them.
Sales Cloud
Marketing Cloud Engagement

App Details

Version
Meta Conversion Leads Integration for Salesforce/June 2026 1.2.2
Listed On
11/06/2025
Latest Release
06/08/2026
Supported Features
No Limits
This product's apps, tabs, and objects don't count against your Salesforce org limits. Learn More in Help
Lightning Ready
Optimized for Salesforce orgs that use Lightning Ready.
Managed Package
This product is installed in your Salesforce org as a managed package and receives automatic upgrades.
No Limits
Lightning Ready
Managed Package
Package Contents
If this app is a managed package, the custom apps, tabs, and objects that it contains don't count against your Salesforce allocations. If this app is not a managed package, allocations apply. Learn More in Help
Custom Objects: 4
Custom Tabs: 1
Custom Apps: 1
Lightning Components
Global: 3
App Builder: 0
Community Builder: 0
Languages
English

Security

This solution is a Non-SFDC Application as defined in Salesforce’s Main Services Agreement. Notwithstanding these Security Requirements or any security review of a Partner Application, Salesforce makes no guarantees about the quality or security of this solution. You’re responsible for evaluating this solution’s quality, security, and functionality.
Last Reviewed Version
The most recent solution version that underwent the AppExchange Security Review. Undergoing the Security Review doesn't guarantee a solution’s security.
0.1.1
Last Reviewed Date
The most recent date that this solution underwent the AppExchange Security Review. Undergoing the Security Review doesn’t guarantee a solution’s security.
11/05/2025

Additional Details

Meta Conversion Leads Integration for Salesforce helps you securely send CRM events so you can optimize for higher quality leads with the conversion leads optimization goal. Advertisers with the Conversions API for CRM setup who are using the conversion leads performance goal for instant form campaigns can see an average 21% lower cost per quality lead.* *Results based on an A/B test of 1,031 advertisers running Conversions API for CRM-integrated instant form campaigns using the conversion leads performance goal between Jul 28-Aug 11, 2025. Quality lead is defined as lead that was followed by a later conversion event configured by the advertiser, typically a purchase, subscription, app installation, or similar event.

Need help?

Meta Platforms, Inc.

Reach out to your Meta sales representative, if applicable. Installation Guide: https://www.facebook.com/business/help/1213835983911906

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