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Integrous Analytics: Full-Funnel Intelligence Platform

Where Marketing, Sales, and RevOps Get the Full Story.

Overview

  • Full Revenue Engine Visibility We’re the only platform that measures how marketing engagement, sales progression, and revenue operations work together for every lead and deal. No more pointing fingers or guessing where the system breaks down.

  • Multi-Activation Journey Tracking Our activation framework creates a complete history each time prospects enter your sales process. Whether it’s their first engagement or their fifth, we track unique sourcing, full deal history, and journey outcome.

  • Native Salesforce Platform All attribution data lives in Salesforce where your team actually works. No black-box systems, no separate tools, and no trust issues with executives who want to verify the numbers.

  • AI-Ready Data Models Structured, clean, and future-proofed foundation for advanced analytics and machine learning.

  • Reliable Goal Setting Data leaders can confidently plan pipeline and bookings targets based on trustworthy attribution insights.

  • Actionable Dashboards Role-specific insights designed to guide action and drive results, not just report historical numbers.

  • Accurate Upsell Measurement Expansion journeys measured distinctly from initial acquisition, ensuring full visibility into customer growth.

  • Buying Group Journeys Track how multiple stakeholders influence opportunities and wins throughout complex B2B sales cycles.

  • Proven ROI Visibility Inbound, outbound, and channel programs tied directly to revenue outcomes with complete transparency.

Integrous Analytics delivers complete B2B revenue intelligence through a native Salesforce platform that measures how deals actually happen—not just where leads come from. While traditional attribution tools stop at tracking marketing touches, our platform captures the complete story: multi-touch attribution across marketing, sales, and channel partners; full sales journey progression; and revenue operations performance. Built on our proprietary Activation™ concept, we track distinct revenue journeys each time a prospect engages—preserving complete context without overwriting history. Our custom Engagement Object integrates directly into Salesforce, making attribution and sales data visible where your teams work. We're not a "deploy and disappear" vendor—we combine proven software with implementation services, customizing the system to your processes and sticking around to ensure it evolves as you grow.

Categories

Business Needs
Sales
Marketing
Analytics
Industries
Horizontal Product
Financial Services
High Tech
Personas
Business User
Executive
Marketer
Features
No Limits
This product's apps, tabs, and objects don't count against your Salesforce org limits. Learn More in Help
Lightning Ready
Optimized for Salesforce orgs that use Lightning Ready.
Multiple Currencies
Supports Salesforce orgs that use Multiple Currencies.
Person Accounts
Supports Salesforce orgs that use Person Accounts.
Salesforce Shield
Supports Salesforce orgs that use Shield.
Managed Package
This product is installed in your Salesforce org as a managed package and receives automatic upgrades.
Lightning App Builder
Ready to use in the Salesforce Lightning App Builder.
Salesforce Mobile
Supports Salesforce for iOS and Android.
No Limits
Lightning Ready
Multiple Currencies
Person Accounts
Salesforce Shield
Managed Package
Lightning App Builder
Salesforce Mobile