Forter-Powered Loyalty Fraud Protection

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Forter and Salesforce recognize that Trust is the foundation of successful relationships. When businesses trust the identity they are interacting with, they can deliver experiences that foster an emotional connection. This connection comes from personalized promotions and brand perks that give human customers the sense that a company genuinely "gets" them. However, in an AI-first environment, the purchasing decision is increasingly being made not by the human customer, but by an AI agent acting on their behalf. These agents are driven by calculation, not "feelings" of brand loyalty. They rapidly weigh price, quality, and user-defined preferences. Therefore, merchants must now build loyalty on two distinct levels: emotional resonance for the human customer, and measurable, verifiable value for the AI agent that serves them. Forter + Salesforce help brands meet this dual challenge by AI backed identity precision to stop loyalty fraud, rewards abuse and account takeovers, so brands can focus on loyalty as a core growth strategy.