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RFM ANALYSIS | Tableau Accelerator for Marketing

By Salesforce Labs

Revive your customer base

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Free  

Never requires payment

Industries
Horizontal Product
Business Need
Marketing
Analytics
Data Visualization
Requires
Tableau

Revive your customer base (based on marketing actions suggested by an RFM analysis). RFM stands for Recency, Frequency, and Monetary value, each corresponding to a key customer trait. These RFM metrics are important indicators of a customer’s behavior.