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The Trade Desk First Party Data Activation

By The Trade Desk Inc

Utilize your Salesforce CDP data for targeting in TTD.

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Business Need
Marketing Automation
Requires
Data Cloud for Marketing

This integration enables CRM data to be used for audience targeting in The Trade Desk by converting emails and phone numbers into Unified ID 2.0 (UID2) or European Unified ID (EUID) while supporting other online identifiers such as cookies and device IDs.

Compatibility

Requires
This solution requires these products in order to work. Before you implement the solution, check that you have these products.
Data Cloud for Marketing
Salesforce Editions
Enterprise
Unlimited

App Details

Version
The Trade Desk First Party Data Activation/Summer 2025 1.0.0
Listed On
09/02/2025
Latest Release
09/02/2025
Supported Features
No Limits
This product's apps, tabs, and objects don't count against your Salesforce org limits. Learn More in Help
Lightning Ready
Optimized for Salesforce orgs that use Lightning Ready.
Managed Package
This product is installed in your Salesforce org as a managed package and receives automatic upgrades.
No Limits
Lightning Ready
Managed Package
Package Contents
If this app is a managed package, the custom apps, tabs, and objects that it contains don't count against your Salesforce allocations. If this app is not a managed package, allocations apply. Learn More in Help
Custom Objects: 0
Custom Tabs: 0
Custom Apps: 0
Lightning Components
Global: 0
App Builder: 0
Community Builder: 0
Languages
English

Security

This solution is a Non-SFDC Application as defined in Salesforce’s Main Services Agreement. Notwithstanding these Security Requirements or any security review of a Partner Application, Salesforce makes no guarantees about the quality or security of this solution. You’re responsible for evaluating this solution’s quality, security, and functionality.
Last Reviewed Version
The most recent solution version that underwent the AppExchange Security Review. Undergoing the Security Review doesn't guarantee a solution’s security.
1.0.0
Last Reviewed Date
The most recent date that this solution underwent the AppExchange Security Review. Undergoing the Security Review doesn’t guarantee a solution’s security.
08/22/2025

Additional Details

This platform integration enables CRM data to be used for audience targeting in The Trade Desk. Emails and phone numbers are translated into Unified ID 2.0 (UID2) or European Unified ID (EUID), while other identifiers such as cookies and device IDs are also ingested to support a privacy-centric activation workflow.

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The Trade Desk Inc

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