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The Trade Desk First Party Data Activation
Utilize your Salesforce CDP data for targeting in TTD.
- Business Need
- Marketing Automation
- Requires
- Data Cloud for Marketing
This integration enables CRM data to be used for audience targeting in The Trade Desk by converting emails and phone numbers into Unified ID 2.0 (UID2) or European Unified ID (EUID) while supporting other online identifiers such as cookies and device IDs.
Highlights
Transfer all identifier types including e-mail, phone number, TDID, DAID, UID2, UID2Token, EUID, EUIDToken, RampID, ID5, NetID, FirstId.
Automatically convert CRM Data into Unified ID 2.0 (UID2) or European Unified ID (EUID) for interoperability in the advertising ecosystem.
Provider Details
The Trade Desk Inc
Website
A media buying platform built for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way. Because the open internet matters.
Pricing Details
Free
You can fully use this solution without payment.