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The Trade Desk First Party Data Activation

By The Trade Desk Inc

Utilize your Salesforce CDP data for targeting in TTD.

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Business Need
Marketing Automation
Requires
Data Cloud for Marketing

This integration enables CRM data to be used for audience targeting in The Trade Desk by converting emails and phone numbers into Unified ID 2.0 (UID2) or European Unified ID (EUID) while supporting other online identifiers such as cookies and device IDs.

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