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Cvent Integration Hub

Connect Salesforce and Pardot with Cvent via Tray-powered integration

Overview

Connect Salesforce and Pardot seamlessly with Cvent via Tray-powered integration

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  • Seamless bi-directional sync between Cvent, Salesforce, and Pardot — powered by Tray

  • Automate lead and contact flow from Cvent events into your CRM and marketing automation

  • Free for Cvent customers — no additional licensing required

Integration Hub by Cvent links your Salesforce CRM and Pardot (Marketing Cloud Account Engagement) directly to Cvent via a Tray-powered integration, enabling automated, reliable data flow across event management, CRM, and marketing automation systems. This no-cost integration is available exclusively to Cvent customers. Sync CRM and marketing data automatically • Bi-directional sync of contact, lead, and account records between Salesforce and Cvent • Push Cvent event registrants and attendees into Salesforce and Pardot • Remove manual exports and cut data entry errors Enhance your marketing automation • Automatically enroll Cvent event attendees into Pardot nurture programs • Trigger Pardot email campaigns from event registrations and attendance • Sync Cvent event data to Pardot custom fields for refined segmentation Maximize Salesforce ROI from events • Map Cvent event activity to Salesforce Opportunities, Leads, and Contacts • Monitor event-influenced pipeline and revenue directly in Salesforce • Give sales teams real-time event engagement details inside Salesforce

Categories

Personas
Administrator
Marketer
Sales Representative / Manager
Features
No Limits
This product's apps, tabs, and objects don't count against your Salesforce org limits. Learn More in Help
Lightning Ready
Optimized for Salesforce orgs that use Lightning Ready.
Managed Package
This product is installed in your Salesforce org as a managed package and receives automatic upgrades.
No Limits
Lightning Ready
Managed Package

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