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Meta Conversion Leads Integration for Salesforce

Optimize for higher quality leads with conversion leads

Overview

Send lead stage updates to Meta to get higher quality leads from your lead ads campaigns. Follow our installation guide: https://www.facebook.com/business/help/1213835983911906

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  • Automatically send events to Meta every time you update leads and opportunities.

  • Optimize future Meta lead ad campaigns to reach people more likely to meet a specific lifecycle stage.

  • Choose and configure the lead fields you want to send.

Meta Conversion Leads Integration for Salesforce helps you securely send CRM events so you can optimize for higher quality leads with the conversion leads optimization goal. Advertisers with the Conversions API for CRM setup who are using the conversion leads performance goal for instant form campaigns can see an average 21% lower cost per quality lead.* *Results based on an A/B test of 1,031 advertisers running Conversions API for CRM-integrated instant form campaigns using the conversion leads performance goal between Jul 28-Aug 11, 2025. Quality lead is defined as lead that was followed by a later conversion event configured by the advertiser, typically a purchase, subscription, app installation, or similar event.

Categories

Business Needs
Lead & Opportunity Management
Features
No Limits
This product's apps, tabs, and objects don't count against your Salesforce org limits. Learn More in Help
Lightning Ready
Optimized for Salesforce orgs that use Lightning Ready.
Managed Package
This product is installed in your Salesforce org as a managed package and receives automatic upgrades.
No Limits
Lightning Ready
Managed Package