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optilyz - Automated Direct Mail V2.0

Turn direct mail into your most powerful CRM channel

Overview

optilyz is Europe’s leading programmatic print software. We enable companies to enhance their digital customer strategy by way of letters, postcards, and self-mailers.

See How optilyz - Automated Direct Mail V2.0 Works

AUTOMATED CAMPAIGNS Use triggers to send out your mailing-campaigns saving you up to 80% manual effort. Decide if your mailings should be sent out at a given point in time (eg. every Tuesday) or as soon as a certain number of recipients is reached.
PERSONALIZATION Make use of extensive personalization- and segmentation-possibilities to make your mailing as individual as possible. We can even handle 1:1-image-personalization, enabling you to address your customers in the most relevant way.
OPTIMIZATION Use A/B testing for formats, incentives, and visual imagery to improve your results by up to 70%. Analyze the output of your campaign directly on the platform. Our analysis tools provide a variety of KPIs to measure campaign success.

INTERNATIONAL MAILING You can send out international campaigns in country-specific standard formats while taking advantage of cost savings provided by local vendors. ALL FORMATS, ALL PRINT METHODS To cater to your specific requirements and use cases, optilyz enables you to select almost any format you desire and print digital or offset.