MyPreferences Decision Service

Personalize Customer Journeys with Consent and Preference Data.

Overview

MyPreferences® Decision Service app enables marketers to perform real-time checks against their customers' consents, preferences, and all aspects of zero-party data in MyPreferences to execute highly personalized and compliant journeys.

Create Highly Personalized Campaigns: Evaluate contacts' preferences, consents, feedback, and other zero-party data points before reaching out, ensuring your campaigns are tailored and relevant.
Perform Real-Time Consent Verification: Check the most recent consent statuses of your contacts in real time before initiating communication. For example, verify wireless consent before sending an SMS campaign or marketing consent before any outreach.
Ensure Do Not Contact Compliance: Maintain compliance with DNC, TCPA, CAN-SPAM, CASL, and other regulations by cross-checking contacts against national and state Do Not Contact registries, wireless lists, and any internal DNC lists.

MyPreferences Decision Service app empowers Salesforce Marketing Cloud users to perform real-time checks on contacts using consent, preferences, and all aspects of zero-party data stored in MyPreferences. Using your pre-defined decisioning criteria, the app personalizes every customer communication to boost engagement and maximize conversions. Configure rules with ease, whether they involve basic verifications, such as confirming wireless consent and Do Not Contact status prior to initiating an SMS campaign, or complex validations that assess multiple data points collected across various stages of the customer journey before delivering an exclusively curated email. The app's intuitive user interface exposes the full MyPreferences data model, allowing marketers to create granular decisioning criteria and even reference data from Marketing Cloud Data Extensions.

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MyPreferences Decision Service

Overview

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