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MyPreferences Decision Service

By PossibleNOW Inc.

Personalize Customer Journeys with Consent and Preference Data.

No Ratings
Starting at $299   USD/company/month
Industries
Horizontal Product
Business Need
Marketing Automation
Audit & Compliance
Requires
Marketing Cloud Engagement
Compatible With
Marketing Cloud Engagement
Marketing Cloud Account Engagement

MyPreferences® Decision Service app enables marketers to perform real-time checks against their customers' consents, preferences, and all aspects of zero-party data in MyPreferences to execute highly personalized and compliant journeys.

Compatibility

Requires
This solution requires these products in order to work. Before you implement the solution, check that you have these products.
Marketing Cloud Engagement
Compatible With
This solution is tested to work with and extends the value of these products, but doesn't require them.
Marketing Cloud Engagement
Marketing Cloud Account Engagement
Salesforce Editions
Professional
Enterprise
Unlimited

App Details

Listed On
06/24/2025
Supported Features
Lightning Ready
Optimized for Salesforce orgs that use Lightning Ready.
Lightning Ready
Languages
English

Security

This solution is a Non-SFDC Application as defined in Salesforce’s Main Services Agreement. Notwithstanding these Security Requirements or any security review of a Partner Application, Salesforce makes no guarantees about the quality or security of this solution. You’re responsible for evaluating this solution’s quality, security, and functionality.
Last Reviewed Date
The most recent date that this solution underwent the AppExchange Security Review. Undergoing the Security Review doesn’t guarantee a solution’s security.
02/05/2025

Additional Details

MyPreferences Decision Service app empowers Salesforce Marketing Cloud users to perform real-time checks on contacts using consent, preferences, and all aspects of zero-party data stored in MyPreferences. Using your pre-defined decisioning criteria, the app personalizes every customer communication to boost engagement and maximize conversions. Configure rules with ease, whether they involve basic verifications, such as confirming wireless consent and Do Not Contact status prior to initiating an SMS campaign, or complex validations that assess multiple data points collected across various stages of the customer journey before delivering an exclusively curated email. The app's intuitive user interface exposes the full MyPreferences data model, allowing marketers to create granular decisioning criteria and even reference data from Marketing Cloud Data Extensions.

Need help?

PossibleNOW Inc.

4400 River Green Parkway, Duluth, GA 30096

Please include “MyPreferences Decision Service” in your email’s subject line and provide us with a detailed description of the issue, along with steps to recreate the issue and applicable screenshots, if available.

Support Phone(770) 637-9654
Other ResourcesEmailTerms & Conditions