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MyPreferences Decision Service
Personalize Customer Journeys with Consent and Preference Data.
- Industries
- Horizontal Product
- Business Need
- Marketing AutomationAudit & Compliance
- Requires
- Marketing Cloud Engagement
- Compatible With
- Marketing Cloud EngagementMarketing Cloud Account Engagement
MyPreferences® Decision Service app enables marketers to perform real-time checks against their customers' consents, preferences, and all aspects of zero-party data in MyPreferences to execute highly personalized and compliant journeys.
Highlights
Create Highly Personalized Campaigns: Evaluate contacts' preferences, consents, feedback, and other zero-party data points before reaching out, ensuring your campaigns are tailored and relevant.
Perform Real-Time Consent Verification: Check the most recent consent statuses of your contacts in real time before initiating communication. For example, verify wireless consent before sending an SMS campaign or marketing consent before any outreach.
Ensure Do Not Contact Compliance: Maintain compliance with DNC, TCPA, CAN-SPAM, CASL, and other regulations by cross-checking contacts against national and state Do Not Contact registries, wireless lists, and any internal DNC lists.
Provider Details

About PossibleNOW PossibleNOW is a leading provider of software and services for Consent and Preference Management (CMP), Do Not Contact, and Regulatory Compliance solutions. As a pioneer in enterprise preference management, we have evolved MyPreferences into the world's leading zero-party data platform, helping brands manage their customers’ consents, preferences, and all aspects of zero-party data across the enterprise. For over two decades, our DNCSolution platform has been the preferred choice for over 700 brands for multi-channel direct marketing compliance. Our Strategic Consulting Practice features innovative and experienced professionals that help our customers understand the foundational and transformational aspects of customer consent, preference, and privacy management. For more information, visit www.possiblenow.com
Pricing Details
To get started, reach out to us at support@possiblenow.com
MyPreferences - Decision Service Plan
$299 USD/company/month
Free trial available for 30 days