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Autobahn for Marketing Cloud

Take Salesforce Marketing to a whole new level

Overview

Take the complexity and guesswork out of managing your Marketing Cloud account. We elevate Salesforce Marketing to a whole new level with new capabilities that make it easier to understand email performance, behavior of segments, and manage branding.

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  • Segments Easily create email list segments based off of customer behavior around email or storefront engagement. Define email lists based on customer behavior in previous sends, ensuring future sends are more targeted and produce better results.

  • Greater efficiency Relieve your team from having to craft custom email templates and string together email sends for common consumer behaviors.

  • Triggered Sends Manage sends of different types of email triggered by a particular action. Automate in real-time the sends of emails tied to a consumer’s behavior so consumers are notified and up to date on their interactions with the brand.

  • Personalized Style Guide A flexible style guide tailored to your exact brand requirements that ensures all content is on-brand and also allows marketers to select brand elements that work best for the commerce experience they are deploying.

Take Salesforce Marketing to a whole new level with new capabilities that make it easier than ever to understand email performance, behavior of segments, and manage branding. Deliver more targeted, better performing emails. Optimize email sends based on performance insights of executed email campaigns and create more granular customer segments. Ensure all email sends are on-brand and easily synched with the brand experience delivered on your Salesforce B2C Commerce-powered site.

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Lightning Ready
Optimized for Salesforce orgs that use Lightning Ready.
Lightning Ready

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