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Product Feed for Facebook and Instagram for B2C Commerce by OSF Digital

Easy Product Catalog Export to Facebook and Instagram Marketplaces

Overview

Expand sales by adding social commerce into your multi-channel distribution mix. With the help of OSF Digital and Product Feed for Facebook & Instagram, you can now integrate Facebook Shops and Instagram Shops with your SFCC-based ecommerce store.

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  • IN-APP CHECKOUT: Your customers will shop easier than ever before. They will be able to check out without leaving the social media app, or go directly to your Salesforce Commerce Cloud-based store if the in-app checkout functionality is not available.

  • ORDER PROCESS: In-app orders are processed in Facebook Commerce Manager and in Salesforce Commerce Cloud Business Manager, if the shopper is redirected to the ecommerce store, where they will finalize the checkout process.

  • PRODUCT ATTRIBUTES: Product model was extended with necessary attributes to support export feed structure.

  • INVENTORY THRESHOLD: Set a certain inventory threshold, where only products with enough available inventory will be listed in Facebook and Instagram Shops.

  • EXPORT PRODUCT FEED: List products on Facebook Shops and Instagram Shops and schedule automatic updates at scheduled intervals for products listed such as inventory levels, product prices etc., on these social commerce channels.

  • ATTRIBUTE MAPPING: You can define additional attributes on product model and map them to FB/IG supported attributes without code modifications each time there is an update on the catalog.

  • REDUCE MANUAL LABOUR: Benefit from the automated process and and avoid manually updating and creating products in Google Marketplace by utilizing Feeds.

With the help of OSF Digital and Product Feed for Facebook & Instagram, our cartridge for Salesforce Commerce Cloud, you can now integrate Facebook Shops and Instagram Shops with your Salesforce Commerce Cloud-based ecommerce store by exporting the product catalog from your commerce store to your social stores. Leverage your fan base from your social media pages and reach new customers who use Facebook and Instagram by synchronizing your product catalog with these channels’ shopping functionalities — and sell directly from their apps. Delight your apparel, footwear, or cosmetics shoppers with the same store-like experience and quick in-app ordering, or redirect them to your ecommerce website in markets where in-app checkout is not available.

Categories

Business Needs
Ecommerce
Industries
Consumer Goods
Retail
Personas
Business Operations Manager
Executive
Marketer

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