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MetaRouter for Twitter

Target Known and Unknown users using Twitter for Audience Syndication.

Overview

Target known and unknown web and app users directly in Salesforce Data Cloud by MetaRouter. Pass the audience Segments you build within Data Cloud to Twitter so you can build highly effective, targeted advertising campaigns.

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See How MetaRouter for Twitter Works

  • Pass audience segments you build within CDP to Twitter so you can build highly effective, targeted advertising campaigns.

  • Compliments the Twitter website tag with server-side data

  • Up to 30% more data- including conversions- tracked compared to the Twitter website tag

  • Customer data events and attributes unlocked for custom event mapping and transformation

Target known and unknown web and app users directly in Salesforce Customer Data Cloud by MetaRouter. Pass the audience segments you build within CDP to Twitter so you can build highly effective, targeted advertising campaigns. Serving ads on Twitter helps you reach the millions of people who look to their social media feed for trending news & entertainment. Twitter supports the use of customer data to improve campaign targeting and performance. MetaRouter leverages the Twitter Events API to route real-time conversion data with a server-to-server integration. That means Twitter can use MetaRouter's event stream to measure advertising campaign performance and attribute conversions to ads.

Categories

Business Needs
Analytics
Data Management
Integration
Industries
Consumer Goods
High Tech
Retail
Personas
Developer
Marketer
Features
No Limits
This product's apps, tabs, and objects don't count against your Salesforce org limits. Learn More in Help
Lightning Ready
Optimized for Salesforce orgs that use Lightning Ready.
Managed Package
This product is installed in your Salesforce org as a managed package and receives automatic upgrades.
No Limits
Lightning Ready
Managed Package

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