Marketing Automation Specialist- Salesforce Marketing Cloud

You will provide day-to-day operational and technical support for the Bloomberg Industry Group marketing automation platform (MAP) and related functions, including integration with the CRM. You will collaborate with cross-functional teams to support the building and maintenance of MAP demand-generation functionality, ensure lead processes are optimized and working as intended, and handle day-to-day troubleshooting. You have a technical mindset which will allow you to support programmatic and operational initiatives in the marketing automation platform. What you will do: Work with MAP Manager and cross-functional teams to help scope, build, and document lead gen/lead nurture strategy and process. Work with MAP Manager and with cross-functional teams to successfully launch lead nurture & lead gen strategies, including A/B testing. Support the execution and updating of lead scoring models and provide metrics on performance. Ensure the CRM integration is working as intended. Troubleshoot problems and resolve them in a timely fashion to ensure no interruption of lead flows. Set-up and maintain error notifications. Manually review and process certain defined sets of leads to ensure