Contract CRM Manager - AppExchange
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Contract CRM Manager

Hourly Rate: $75-100 / Hour

1 - 6 Months
20 - 40 Hours / Week
Open for Applicants
California, United States
3 months ago by Coleen Austin

Role: Lead the strategy, optimization, and upfront execution of a CRM and email marketing program - Serve as the point of contact for CRM-related matters - Drive the development of the CRM strategic vision and execute against it, including SFMC set-up, email marketing program and list growth initiatives - Lead development of email marketing program including onboarding strategy, ip warming, journeys, templates via Salesforce Marketing Cloud - Design business measurements and reporting - Work with the legal and privacy teams on data governance and One Trust - Source & lead team for email set-up, design and build - Partner with internal/external teams to develop timely and effective email marketing content - Support data acquisition and data enrichment strategies per KPI/OKRs - Engage with internal stakeholders on cross promotion and data sharing Desired Skills and Experience: - 5 years experience with SFMC, certification preferred - Creating, scheduling and deploying campaigns, journeys and A/B tests - Performance and user data management/reporting - Data privacy regulations including CCPA, GDPR, COPPA - Plus: Major entertainment franchise, fantasy or SciFi experience