Automated Marketing Administrator - AppExchange
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Automated Marketing Administrator

Hourly Rate: Not Sure

Longer than a Year
20 - 40 Hours / Week
Open for Applicants
Texas, United States
1 year ago by Michael Brown

The Automated Marketing Administrator will be joining the Marketing and Communications department. High-level responsibilities:​ Creates and executes campaigns for each program in collaboration with Digital Media Manager.​ Manage any external partners associated with campaigns​ Data analytics from campaigns and associated reporting/dashboards​ Detailed examples:​ Creates email, text, etc. campaigns in cohesion with paid media campaigns. ​ Use known marketing techniques to build effective journeys​ Analyze, report on and adjust efforts based on data (open rate, CTR, etc.)​ Work with A&R to understand each program, desired student profile​ Identify and obtain target lists​ Ensure cohesion among all media strategies within and across all campaigns (including HSC brand campaign)​ Work with A&R and deans (+ delegates) to understand and help craft desired market position for each school and program​ Create dashboards for HSC community around campaigns (incorporate recruitment results in partnership with A&R)​ Please apply here: