Lead Generation Manager at HireRight Inc. in Los Angeles/Orange County CA

As Lead Generation Manager you will design & build effective demand generation programs, campaigns and processes to produce leads and acquire customers. You will also work with marketing team members to develop the right content – videos, white papers and webinars – to use in our campaigns. Responsibilities: Own and Manage email campaigns including strategy, writing email copy, list segmentation and creating landing pages A/B testing using Eloqua Analyze and report on campaign performance Develop and share campaign best practices with the team to improve future results Generate & implement new demand generation ideas (e.g. lead scoring, progressive profiling, personas, data augmentation) Work with 3rd party vendors to evaluate and execute campaigns on a cost-per-lead basis Qualifications: 5+ years of email marketing or lead generation experience Experience utilizing an automated lead generation solution (e.g. Eloqua, Marketo) and SalesForce.com Solid understanding of the B2B marketing and sales funnel Excellent writing skills Please contact jim.yang@hireright.com with resume or apply online at https://altegrity.taleo.net/careersection/jobdetail.ftl?job=07811