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Operative.One: Advertising Business Management

By Operative
Operative.One: Advertising Business Management
Operative Integration

Paid

Rating

(1)

Listed On

4/29/2009

CATEGORIES

Sales
Operative.One: Advertising Business Management

Through the alignment of people, process and technology, Operative.One brings together the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on digital advertising products.
  • The Operative.One ad master model enables media companies to target products to specific sets of audiences and content, combine individual ad units into packages and align naming conventions with client insertion orders and/or production systems.
  • Streamlining data, processes and systems within demand, supply and internal business systems across sales, ad operations and finance, Operative.One provides end-to-end transparency into media companies' digital advertising business.
  • As a SaaS-based application, Operative.One is a fully customizable platform that provides enterprise-level security and flexible integration through open APIs.
While innovation has paved the way for new monetization opportunities in the digital advertising space, it has also caused a fragmented marketplace across the value chain. To manage the fragmentation, media companies need enterprise-class business infrastructure to effectively and efficiently run their business. ####Operative.One is the only Advertising Business Management solution that frees media companies and their partners from the complexities of the digital value chain by integrating all demand and supply-side processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on digital advertising products.
Operative
New York
Founded
2000
Phone
212.994.8930

Operative Media, Inc. is the premier advertising business management company enabling media and advertising organizations to profitably run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS-based platform, Operative.One, and technology-enabled services help media industry leaders and their partners reduce transaction costs and boost advertising revenue by balancing operational efficiency with innovation. More than 200 industry leaders representing over 30 percent of digital advertising revenue rely on Operative to provide the business processes and systems necessary to package, sell, traffic, manage, optimize and collect revenue on advertising products. For more information, visit www.operative.com.

Paid