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Pardot Marketing Automation

Starting at $1,000 USD per company per month Standard: $1,000+ per month; Pro: $2,000+ per month; Ultimate: $3,000+ per month

Discounts available for nonprofits



Listed On


Latest Release


Marketing automation, email marketing, and lead nurturing

Pardot offers marketing automation and sales enablement tools that help sales and marketing departments team up to maximize efficiency and increase revenue. Automatically track, score, nurture and connect with prospects throughout the sales cycle.

  • Track all prospect interaction -- forms, downloads, page views, and more
  • Use marketing automation to nurture leads and score based on engagement
  • Connect faster with sales tools and real time alerts right in your CRM and on the Salesforce1 Mobile App
Using marketing automation, you can attract the right prospects and automatically nurture them through the sales pipeline. Pardot helps you understand exactly where to invest time and resources in order to maximize ROI. Advanced individual tracking captures all relevant prospect activities to help you determine who is showing the most buying signals. Information is displayed directly within Salesforce lead or contact records.####Sales can connect faster with Pardot’s Salesforce Engage, a CRM and mobile integrated tool that give sales the power to send marketing-approved campaigns to their leads in just a few clicks. They can also keep an eye on their hottest prospects with real time alerts that help them strike while the iron is hot. Once the deal is closed, measure the true ROI of your marketing efforts with closed-loop reporting.####Pardot clients get access to stellar support. Unlimited technical support is also available via email, in-app chat, and phone (varies by account level) from representatives in Pardot offices across the globe.####Already a Pardot client? Install Pardot now -


  • Optimized for Lightning ExperienceLightning Ready
  • Compatible with Professional, Enterprise, Unlimited, Developer, and Performance EditionsProfessional & Up
  • Apps, tabs, and objects in this package don't count against org limitsNo Limits
  • Supports orgs where Person Accounts is enabledPerson Accounts

Contents of managed packages don't count against your org's app, tab, and object limits. Contents of unmanaged packages count against these limits, so check your org before installing.Package Contents

  • Custom Objects: 0
  • Custom Applications: 1
  • Custom Tabs: 1

Lightning components are building blocks for Salesforce apps. Use global components to build custom apps with tools like Lightning App Builder and Community Builder.Lightning Components

  • Global: 0
  • App Builder: 0
  • Community Builder: 0


Other System Requirements
No additional system requirements


Additional Information

Package Name
Prospect Insight
First Release
Latest Release

Data Sheets

Pardot LLC
Atlanta, GA

Pardot is an industry-leading provider of marketing automation solutions. Pardot's marketing suite has been well received by clients due to its rich feature set, ease of use, and flexibility.