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ChasmPlaybook is a strategic market development application for planning, executing, and tracking Vertical Market Initiatives in key customer segments. It is based on tools from Geoffrey Moore's best-selling book "Crossing the Chasm."
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Chasm Institute LLC helps companies learn, apply, and operationalize best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements over 15+ years. ####We provide professional development programs, action workshops, and a cloud-based strategic marketing application called ChasmPlaybook. Our solutions help companies align their development, marketing, and sales functions to achieve and maintain market leadership in their categories.####ChasmPlaybook is a cloud-based strategic market development application that helps high-tech teams collaboratively plan and execute strategies to create and sustain market leadership. It helps teams gain clarity regarding their categories and Tech Market Model placement, get consensus on product marketing strategies, explore and prioritize end-user scenarios, manage Target Market Initiatives, and define and execute go-to-market programs.
Chasm Institute Service Terms and Conditions<BR><BR>Please see:<BR><BR>http://goo.gl/pwDa35