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Listed On

2/21/2016

Latest Release

9/11/2015

Plan / Execute / Track your Vertical Market Initiatives.

ChasmPlaybook is a strategic market development application for planning, executing, and tracking Vertical Market Initiatives in key customer segments. It is based on tools from Geoffrey Moore's best-selling book "Crossing the Chasm."

  • Brainstorm and prioritize Vertical Market Initiatives. Create end-user customer "before" and "after" cases, then analyze and score each case, and prioritize them based on the nine critical success factors shown below.
  • Create a detailed strategy for market leadership. Collaboratively define all elements of your strategy including target customer, compelling reason to buy, whole product, partners & allies, distribution, pricing, competition, positioning, and next target.
  • Define and implement go-to-market programs. Create your whole product solution, analyze whole product partners, define specific marketing messages, analyze distribution partners, define marketing communications programs, and define sales support programs.
ChasmPlaybook is a strategic market development application built natively on the Salesforce SFDP. It was developed in response to clients' frustration with not having a single "system of record" for their numerous market development strategies.####ChasmPlaybook helps high-tech teams collaboratively plan, execute, and manage strategies to create and sustain market leadership for multiple Vertical Market Initiatives. It helps teams gain clarity regarding their categories and Tech Market Model placement, get consensus on product marketing strategies, explore and prioritize end-user scenarios, manage Target Market Initiatives, and define and execute go-to-market programs. Built on Salesforce.com’s Force.com platform, it is integrated with the Salesforce Sales Cloud CRM data including Leads, Accounts, Contacts, and Opportunities.####It is designed for large companies with multiple Vertical Market Initiatives. It may also be used in a myriad of other applications such as Horizon 2 initiatives to take new technologies created internally across the chasm, venture capital portfolio management, corporate entrepreneuring, and crossing the chasm in accelerators and technology business parks.

Highlights

  • Compatible with Enterprise, Unlimited, and Developer EditionsEnterprise & Up
  • Apps, tabs, and objects in this package don't count against org limitsNo Limits

Contents of managed packages don't count against your org's app, tab, and object limits. Contents of unmanaged packages count against these limits, so check your org before installing.Package Contents

  • Custom Objects: 13
  • Custom Applications: 1
  • Custom Tabs: 4

Lightning components are building blocks for Salesforce apps. Use global components to build custom apps with tools like Lightning App Builder and Community Builder.Lightning Components

  • Global: 0
  • App Builder: 0
  • Community Builder: 0

Requirements

Other System Requirements
No additional system requirements

Support

Additional Information

Package Name
ChasmPlaybook
Version
Summer15EE 07-15 / 1.7.0
First Release
2/21/2016
Latest Release
9/11/2015
Languages
Chasm Institute LLC
San Bruno, CA USA
Founded
2003
Phone
650-532-6007

Chasm Institute LLC helps companies learn, apply, and operationalize best practices in market development strategy. These best practices are based on Geoffrey Moore's best-selling books Crossing  the Chasm, Inside the Tornado, Living on the Fault Line, Dealing with Darwin, and Escape Velocity plus hundreds of client engagements over 15+ years. ####We provide professional development programs, action workshops, and a cloud-based strategic marketing application called ChasmPlaybook. Our solutions help companies align their development, marketing, and sales functions to achieve and maintain market leadership in their categories.####ChasmPlaybook is a cloud-based strategic market development application that helps high-tech teams collaboratively plan and execute strategies to create and sustain market leadership. It helps teams gain clarity regarding their categories and Tech Market Model placement, get consensus on product marketing strategies, explore and prioritize end-user scenarios, manage Target Market Initiatives, and define and execute go-to-market programs.

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