Critical Impact for Salesforce

Want to simplify the task of sending mass email, SMS, and social media campaigns to leads and contacts in Salesforce? Are you tired of manually exporting and importing between Salesforce and your email marketing platform? With Critical Impact, it couldn't get any easier. Just select the message you want to send, choose the Salesforce report(s) that you want to receive the email message, and deploy. Job done. Once your email is deployed, tracking statistics automatically populate each lead or contact record, making it a “breeze” for sales reps to see and act upon your marketing initiatives. Email opens, clicks, and bounces become visible in Salesforce at both an individual lead/contact level as well as an aggregate level. These results can also be leveraged to create new reports and action-oriented dashboards for sales reps.