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clearMDM – Salesforce Native Master Data Management (MDM)

Trusted customer data foundation for Customer 360, Agentforce and Data 360

Overview

Go beyond deduplication to deliver trusted, governed customer data that powers Customer 360, Agentforce & Data 360. Establish a Golden Record & connected hierarchies across sources & maintain the “best version” of each customer as data changes over time.

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See How clearMDM – Salesforce Native Master Data Management (MDM) Works

  • KEY BENEFITS + Trusted, governed customer record (Golden Record). + Continuous data governance—not one-off deduplication. + Real-world hierarchies (households, organisations). + Power Agentforce & Data Cloud with trusted data.

  • KEY FEATURES + Cleanse, verify and enrich records (BYO data providers). + Match and link records across systems. + Intelligent merge with survivorship (Golden Record). + Manage hierarchies and relationships. + Continuous lifecycle data governance.

  • TECHNICAL + Scales to tens of millions of customer records. + Open architecture with APIs, Platform Actions and Flows. + Native Salesforce processing; secure, real-time or batch. + Agentforce Agent for AI-driven data stewardship and Data Quality

  • CUSTOMER MASTER + Create a trusted Customer Master by establishing a Golden Record for each customer. + Deliver a high-value, authoritative data asset with a persistent ID, maintained over time and usable across downstream systems.

  • DATA GOVERNANCE + Apply data stewardship, lineage, and audit controls tailored to your data and compliance requirements. + Govern customer data as a trusted, strategic asset across its lifecycle.

  • DATA STEWARD AGENT (AGENTFORCE) + Agentforce-powered Data Steward Agent scales master data quality with assistive and autonomous stewardship; match and merge recommendations and rule setup. COMING SOON Data quality, compliance, and retention management.

  • VS DATA CLOUD (DATA 360) + Reduce identity resolution credit spend with governed CRM data. + Data Cloud: unifies data for insights, segmentation and activation. + MDM: establishes trusted Golden Records and IDs for operations.

  • VS DEDUPLICATION TOOLS + Deduplication maintains data hygiene through point-in-time duplicate resolution. + Deduplication tools: identify and merge duplicate records. + MDM: governs trusted Golden Records, hierarchies and IDs across the data lifecycle.

  • SUMMER 26 - ENTERPRISE FEATURES + Model and govern customer relationships including households, colleagues, families and custom relationship types. + Data Steward Agent for Agentforce enhancements. + Dark Mode Compatibility (Cosmos).

Most Salesforce data strategies start with deduplication but deduplication alone doesn’t create a trusted customer record or data quality. In multi-system environments, data becomes fragmented, conflicting, and difficult to trust. Deduplication resolves duplicates at a point-in-time, but it does not define, govern, or maintain the correct version of the customer as data changes. clearMDM brings Operational Master Data Management (MDM) into Salesforce, establishing a governed Golden Record across data sources. For Salesforce-committed organisations, native MDM beats the hub on speed, cost, and architecture. Enrich records with connected hierarchies and relationships that reflect real-world structures such as households, organisations, and affiliations. Manage customer data as a connected, lifecycle-driven asset, continuously maintaining the trusted “best version” of each customer over time. Power Agentforce and Data Cloud with accurate, governed data at source.

Categories

Business Needs
Data Management
Audit & Compliance
Data Cleansing
Industries
Horizontal Product
Retail
Travel, Transportation, & Hospitality
Personas
Administrator
Architect
Data Analyst
Features
Native App
Built exclusively on the Salesforce Platform, ensuring reliability and performance.
No Limits
This product's apps, tabs, and objects don't count against your Salesforce org limits. Learn More in Help
Lightning Ready
Optimized for Salesforce orgs that use Lightning Ready.
Agentforce
Agentforce solutions are customizable, conversational, AI assistants. They boost Salesforce user productivity in a safe way by facilitating everyday business interactions across a wide range of workflows and tasks. Learn More
Multiple Currencies
Supports Salesforce orgs that use Multiple Currencies.
Person Accounts
Supports Salesforce orgs that use Person Accounts.
Salesforce Shield
Supports Salesforce orgs that use Shield.
Managed Package
This product is installed in your Salesforce org as a managed package and receives automatic upgrades.
Lightning App Builder
Ready to use in the Salesforce Lightning App Builder.
Salesforce Mobile
Supports Salesforce for iOS and Android.
Native App
No Limits
Lightning Ready
Agentforce
Multiple Currencies
Person Accounts
Salesforce Shield
Managed Package
Lightning App Builder
Salesforce Mobile

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