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Bluedot for Marketing Cloud: Location Marketing, Geofencing, Location Analytics

Personalize engagement on Journey Builder with precise location services

Overview

Bluedot Location Marketing empowers brands to use our patented geofencing and Geolines™ technology to lift conversions and sales through location-based mobile content, payments and analytics. 20x more accurate than Google, with less battery drain.

See How Bluedot for Marketing Cloud: Location Marketing, Geofencing, Location Analytics Works

HIGH ACCURACY LOCATION SERVICES, LOW BATTERY USAGE • Patented Geoline™ and geofencing technology lets marketers deliver personalized, relevant offers when customers crosses a tripwire or geofence at precisely marked locations, all without hardware
PERSONALIZATION AT SCALE • Smart conditioning engine only activates locations that are relevant to target individuals or groups based on profile, past behavior, or any external data point, such as weather
ENTERPRISE-READY • Bank-level security • Anonymized data for consumer privacy • Highly scalable architecture to support unlimited locations

Bluedot Location Marketing is the first and only application on the Marketing Cloud that provides unprecedented accuracy and segmentation in location-based marketing, empowering brands to build personalized journeys at scale. With Bluedot, marketers can leverage patented location technology and a smart conditioning engine to map out locations with razor-thin virtual tripwires or 5-meter geofences. Our location services deliver 20 times the accuracy, yet a fraction of the battery drain, over existing location services. Our seamless integration with the Journey Builder allows companies using Salesforce Marketing Cloud to harness a customer’s real-time location to optimize touchpoints along their journey with contextual offers, pre-ordering, mobile payments, pick-ups and loyalty programs. Bluedot Location Marketing can be used to turbocharge customer engagement, increase conversions and boost sales virtually every industry. • Drive retail sales with location-based offers • Eliminate lines at restaurants or events with automated ordering, payment and pickup • Gain insights of behavior at locations