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AdRoll ABM (formerly RollWorks)

Drive high performing account-based programs using data from Salesforce

Overview

AdRoll ABM (formerly RollWorks) allows marketers to leverage CRM data in their campaigns, ensuring alignment across sales & marketing teams as they engage target accounts. A bi-directional data flow enables program performance reporting directly in SFDC.

See How AdRoll ABM (formerly RollWorks) Works

Audience management: Sync account and contact data from Salesforce to AdRoll ABM to define target audiences. No need to recreate target lists; simply pull in the desired fields from Salesforce.
Personalized ads: Dynamically populate ads with data from Salesforce, such as company name or job function, to gain the attention of key contacts at target accounts. Complement sales outreach and nurture pipeline with sequential messaging based on stage.
Reporting in the source of truth: Report campaign performance at the account and contact level directly in Salesforce, allowing marketers to draw a line between their efforts and pipeline or revenue.

The AdRoll ABM platform (formerly RollWorks) allows marketers to identify their ideal customer profile (ICP) and target accounts, to engage accounts using digital advertising and sales outreach, and to measure the effectiveness of their programs at both the account and contact level. The AdRoll ABM App allows marketers to leverage prospect and customer data in Salesforce via the bi-directional flow of data between the two platforms. By accessing the same CRM data, including opportunity stages, sales and marketing teams can align messaging to ensure that they're speaking the same language to target accounts across channels and touch points.