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Madison Logic
The Global Account-Based Marketing Platform
Overview
Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with Salesforce, marketers execute a unified activation strategy across the funnel.
Sales Insights gives you a set of resources to help provide relevant insights on each account. We make this data easier to access by exposing campaign insights within your Salesforce instance, eliminating the need to use yet another tool.
ABM Demand Generation: Using our advanced, global content syndication you can specifically target people with the right job titles from accounts that are actively searching for a solution like yours right now.
ABM Display Advertising: Hyper-targeted advertising campaigns that reach the right members of the buying committee at the right time. Paired with our Journey Acceleration™️ from within SFDC to automatically change your advertising based on deal stage.
Use Madison Logic’s ABM Advertising and ABM Demand Generation to align with sales, accelerate the buyer journey, and drive growth. Sales Insights. ABM Display Advertising. ABM Demand Generation. These campaigns are achieved and optimized through: Hyper targeting: Expose the who, what, where, and when of a particular buyer’s journey. Use data from Salesforce combined with firmographic, technographic, audience, and intent data to find your perfect targets. With 18-month historic intent data, ML can also find new accounts that are currently engaging in the content your best accounts engaged with before buying. Journey Acceleration ™: Automatically move accounts into the proper media and content programs by pushing first-party data from your Salesforce instance into the ML Data Cloud. Then, target existing opportunities by looking at intent data and feeding them relevant content to keep them moving down the pipeline. Sales Insights and Metrics: Enhanced dashboard insights give a granular view of how ABM campaigns perform. Track a campaign’s progress, see who engages with content, and discover which programs have the most impact on sales revenue.
Categories
- Business Needs
- Campaign Management
- FeaturesNo LimitsThis product's apps, tabs, and objects don't count against your Salesforce org limits. Learn More in HelpLightning ReadyOptimized for Salesforce orgs that use Lightning Ready.Managed PackageThis product is installed in your Salesforce org as a managed package and receives automatic upgrades.
- No LimitsLightning ReadyManaged Package