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Knowesis Opolo for Salesforce Marketing Cloud

Ready to Use Plug-In Activities for Marketing Cloud Journey Builder

Overview

Opolo provides functionality extensions that are natively available within Marketing Cloud. Opolo works within SFMC providing: - ready to use Activities in Journey Builder - an Admin console to configure Activity templates, ETL, and data mart

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  • With Opolo Marketer's can: - initiate Journey's with real time event triggers (including geo-location conditions) - add challenge and reward conditions within Journeys with automated reward fulfillment - manage cross-journey contact policies

  • Opolo adds: - streaming (+batch) ETL tool to get data into SFMC DE's - a real time customer data mart for SFMC - a platform to run R, Python or PMML models in real time - enables NBO model execution - decision splits using real time data

  • Cloud or on-premise deployment options. Where data residency is a concern Opolo can be deployed on premise or on private cloud and provides a ready to use tokenization and detokenization service to protect PII data.

Key Benefits of Opolo for Salesforce Marketing Cloud: - Streaming (+batch) ETL to manage data loading into SFMC DEs - Real time event triggers - Cross journey contact policy management - global, channel and category level policy management - Decision splits using real time transactional / behavioral data - Fulfillment of rewards/bonuses directly from Journey Builder - connect to any system that provides an API for fulfilment e.g. loyalty points, coupons, vouchers, etc. - Gamification campaigns: automation of challenge and reward condition tracking and achievement based fulfillment - Next best offer decision making using R, Python or PMML models against an offer catalog. Sort thousands of action possibilities at any point within a Journey - Complements Interaction Studio and Einstein by providing real time customer context updates - Ready to use plug-in Activities within SFMC Journey Builder - Easily connect with third party messaging platforms with ready to use channel specific Activities - Simplify data residency/PII data protection with automated tokenization / detokenization Contact us today to schedule a time for a solution walk through and demo.

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