smrtr Customer Data Enrichment

The smrtr CDP Customer Enrichment app allows users to enrich their first party data and access this directly within Salesforce, providing insight to better understand and segment audiences. We develop industry-specific data products and solutions by using identity connectors and analytics to connect our niche, highly accurate and anonymised partner data to the smrtr data universe. Our data partners include a wide range of transactional, attitudinal and demographic data sets. Our partnerships continue to expand, particularly in the transactional and geo-behaviours data spaces. The smrtr data universe of 16 million Australians currently contains 50 billion transactions and data points on mobile usage and location, purchasing behaviour, financial transactions, property insights and automotive buying behaviour. Importantly, none of our data solutions are reliant on cookies and completely protect consumer privacy. smrtr’s ISO27001 compliance provides peace of mind that your data will be handled securely and in a privacy-compliant manner.