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AWS Partner CRM Connector

Scale your co-sell and sell processes with AWS

Overview

Enhance your AWS journey with automated data sync and real-time integration. This connector improves ACE opportunity and AWS Marketplace transaction in Salesforce, streamlining collaboration and co-selling success across Build, Market, and Co-Sell stages.

See How AWS Partner CRM Connector Works

Partner CRM Connector for Salesforce is an AWS managed package that contains supporting modules for ACE and AWS Marketplace integrations. Partners choose which modules to enable.
The ACE feature helps AWS Partners scale their Build-Market-Sell engagements with AWS through a direct connection between Salesforce and AWS Partner Central. The ACE feature provides support for leads and opportunities.
The AWS Marketplace feature helps AWS Partners scale their AWS Marketplace private offers. Also, the connector supports resale authorizations, shared resale authorizations, and AWS Marketplace Channel Partner private offers.
Get started by installing the package and following the guided setups for ACE and/or Marketplace in the AWS Partner CRM Connector documentation
Partner Central API Integration enables real-time exchange of opportunity data between Salesforce and ACE Pipeline Manager.
Multi-object Mapping for Opportunities and Leads helps to streamline data management by connecting Salesforce objects with ACE Pipeline Manager fields.
EventBridge Integration provides real-time notifications on key actions within the co-sell process.

AWS Partner CRM Connector provides a modular experience allowing partners to enable AWS Marketplace and ACE Pipeline Manager feature capabilities. The AWS Marketplace feature facilitates publishing and managing private offers, agreements, and resale authorizations, while the ACE Pipeline Manager feature supports an enhanced opportunity management data model for partner/AWS co-sell motions. Recent enhancements include Partner Central API Integration for faster opportunity sharing, Multi-object Mapping for streamlined data management, and EventBridge Integration for real-time notifications on key co-sell actions. This modular connector provides greater governance, visibility, and effectiveness in managing AWS Marketplace transactions and ACE leads and opportunities. It enables automation through alignment of sales processes, accelerates adoption through extended capabilities, and improves overall co-selling efficiency. Partners can tailor the connector to their specific needs, integrating seamlessly with their existing Salesforce workflows to drive more successful co-selling outcomes and strengthen collaborative relationships with AWS.

Amazon Web Services (Partner Network)'s Achievements

Strategic Technology

Go-to-Market / Marketplace

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