Accounting Seed has invested in the Partner Co-Marketing Program (fka AMP) for several years due to the direct exposure to Salesforce prospects. The co-branded campaigns grant us visibility into a key audience – increasing brand awareness and helping us build pipeline to grow our business.
Shannon Canzanella Accounting Seed
We know a lot of our customers rely on Salesforce for partners in their ecosystem, so being located in one central place for them to find us is beneficial.
Ali Haynes TaskRay
AppExchange provides unparalleled access to one of the largest (if not the largest) technology ecosystems on the planet.
Jordan Hamilton ProntoForms
Get started with the Partner Co-Marketing Program today.
It’s all in Partner Community, waiting for you. Watch this video on how to get started.
Anyone with a Partner Community account can access the Partner Co-Marketing Program storefront. Please note that only users with the “Manage Listings” permission set can apply for promotions. Visit the Partner Co-Marketing Program storefront today to see if you have access. If you do not, connect with the Partner Community admin at your organization to request the “Manage Listings” permission set.
The Partner Co-Marketing Program is available for both ISVs and Consulting partners. There are promotions exclusive to ISVs as well as consulting partners, so make sure to review the promotion details to distinguish what’s available.
For certain content promotions, we have the flexibility of telling a multi-app solution story but still require you to pick one AppExchange listing as your main call to action. You can also feature multiple apps through site placements (for example, Homepage, Sponsored Search, Category, or Industry Promotion) and AppExchange Chat. See each promotion’s details for more information.
The Partner Co-Marketing Program team will always do our best to give customers a variety of featured solutions. However, appexchange.com is an open ecosystem so we don’t exclude partners from any promotion unless specified.
The return you see from the Partner Co-Marketing Program is very much determined by the goals you set for your business. Each promotion has historical metrics to help you plan. You can also review our Guide to Maximize Your Return for tips corresponding to each promotion and. We highly recommend you continually measure your listing traffic, activity, and leads in your Marketplace Analytics dashboard and your own Salesforce system. If you have any questions on how to maximize the ROI of your promotion(s), you can reach out to your project lead.
The promotions in this overview are as specific in audience segmentation as we can get. For outbound tactics like paid media, we can include specific geos that are related to the partner. If you are executing your own targeted marketing, we recommend leveraging the Partner Co-Marketing Program for credible, co-branded content that's impactful when shared.
While we only release promotions six months at a time, we try not to make drastic changes within a fiscal year since we know sometimes planning is done earlier than that. To use as a guide, we typically announce promotions for Q1 and Q2 in November/December and Q3 and Q4 in June/July. Sign up for our newsletter here to stay up to date.