See What Partners Are Saying
“AMP helps us raise awareness among the
customer ecosystem and opens the door to
productive conversations. What’s crucial to
our success is being able to capture those
opportunities and take it to the finish
line.”
200%
increase in leads through AppExchange
3x
the conversion rate of other leads
Katherine Burnett
Marketing Specialist
Upland InGenius
Marketing Specialist
Upland InGenius
AMP promotions we’ve used:
• Site Promotions • Demo Jams • Partner Solution Showcase
See What Partners Are Saying
“We’ve found that making AMP a part of
our marketing strategy has been a significant
factor in achieving our lead-generation goals.
Investing in AMP allows us the unparalleled
opportunity to directly target and nurture our
customer base.”
40%
of total leads come from AppExchange
listing
26%
average conversion on AMP-generated leads
Carmela Cuevas
VP of Operations
SUMO Scheduler
VP of Operations
SUMO Scheduler
AMP promotions we’ve used:
• Site Promotions • Demo Jams • Partner Solution Showcase
See What Partners Are Saying
“The product demo video is a crucial part of
our content marketing strategy for a number of
reasons. Not only do we use it as an asset for our
listing, we also incorporate the video in our
nurture funnel, in every AE signature, and at our
booth on World Tours.”
10%+
of total marketing attributed revenue comes from
AppExchange leads
24
months of consistently increasing
co‑marketing
Steve Malone
VP of Marketing
OwnBackup
VP of Marketing
OwnBackup
AMP promotions we’ve used:
• Product Demo Video • AppExchange Mavericks • Talking AppExchange • Site Promotions