App Guide: Recommended Apps for Marketing Success
Explore customer-recommended AppExchange apps that solve common marketing challenges.
Apps to Create Real-time, Personalized Content
These apps deliver existing content, combined with real-time data, to the right person at the right time.
Personalized Content Apps
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Movable Ink Platform
Movable Ink Platform App by Movable Ink
Features$5,000 USD per company per yearRatingCATEGORIES Email & Calendar Sync Together, Movable Ink and Salesforce enable marketers to create micro-moments of content personalization at scale, at the moment of open. -
Persado
Persado App by Persado Inc Free Features
RatingCATEGORIES Marketing Persado is reinventing digital marketing creative by applying mathematical##certainty to words, the foundational DNA of marketing. By unlocking the##power of words, companies win every digital marketing moment across every channel. -
Invoca for Salesforce Marketing Cloud
Invoca for Salesforce Marketing Cloud App by Invoca
FeaturesStarting at $300 USD per company per monthRatingCATEGORIES Marketing Invoca is a call tracking and analytics solution that gives marketers conversion reporting and campaign attribution from inbound phone calls. Use Invoca to attribute calls back to the email that drove them and leverage call data to personalize journeys.
Apps to Power The Customer Journey
These apps take advantage of your data, so you’ll better understand when and what content to use to engage with prospects and customers.
Customer Journey Apps
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PFL | Personalized Direct Mail triggered in Journey Builder
PFL | Personalized Direct Mail triggered in Journey Builder App by PFL
FeaturesStarting at $20,000 USD per company per yearRatingCATEGORIES Marketing Trigger direct mail from journey builder as part of your buying journey. Modern direct mail is automated, personalized, and measurable when integrated with your Marketing Cloud. PFL delivers personalized direct mail to the right person at the right time. -
Lifecycle Manager by Rubikloud
Lifecycle Manager by Rubikloud App by Rubikloud
FeaturesContact us for pricingRatingCATEGORIES Marketing Rubikloud is a machine intelligence platform that transforms a traditional multi-channel retailer into a modern data-driven retailer. Rubikloud ingests, processes and models data using the latest machine learning algorithms.
Apps for Mobile Marketing
These apps help deliver mobile communications the moment someone is ready to buy.
Mobile Marketing Apps
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Bluedot for Marketing Cloud: Location Marketing, Geofencing, Location Analytics
Bluedot for Marketing Cloud: Location Marketing, Geofencing, Location Analytics App by Bluedot Innovation
FeaturesStarting at $48,000 USD per company per yearRatingCATEGORIES Marketing Bluedot Location Marketing empowers brands to use our patented geofencing and Geolines™ technology to lift conversions and sales through location-based mobile content, payments and analytics. 20x more accurate than Google, with less battery drain. -
Swrve Mobile Marketing (EU)
Swrve Mobile Marketing (EU) App by Swrve Mobile Inc
FeaturesStarting at $2,000 USD per company per month
Discounted for NonprofitsRatingCATEGORIES Marketing Swrve integrates with Salesforce Journey Builder to deliver mobile experiences that pair perfectly with email and web campaigns. Global brands use Swrve to confidently scale contextual, personal, and relevant messages over millions of users in real time.
Apps for Marketing Productivity
These apps help remove repetitive, manual tasks.
Marketing Productivity Apps
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draw.io for Quip
draw.io for Quip App by draw.io Free Features
RatingCATEGORIES Marketing draw.io is the easiest way to add simple, yet powerful, diagramming capability to everyone in your Quip instance. draw.io gives you a fully featured editor live in your Quip pages, you never switch context. Best yet, all data is stored fully within Quip. -
Lead Scoring
Lead Scoring App by Salesforce Labs Free Features
RatingCATEGORIES Marketing , Salesforce Labs Score leads based on who they are (lead criteria) and what they do (campaign member criteria). Save time by prioritizing the best leads and nurturing those not ready to buy.####Editions supported: UE, EE, and PE* ##*PE requires campaignsLatest Release 3/10/2023 -
Titan Forms - Salesforce Forms, Doc Gen & Web Apps
Titan Forms - Salesforce Forms, Doc Gen & Web Apps App by Titan
FeaturesStarting at $12 USD per user per month
Discounted for NonprofitsRatingCATEGORIES Websites Creating forms in Salesforce has never been easier!####Accelerate time to market by 50%, work with any object, & conquer any use case with Titan’s no-code forms for Salesforce and full suite of enterprise apps.####Get ready to unlock your Salesforce CRMLatest Release 12/12/2023 -
Marketing Cloud Quip Live App
Marketing Cloud Quip Live App App by Salesforce Labs Free Features
RatingCATEGORIES Marketing , Salesforce Labs Combine the magic of Marketing Cloud with Quip's superpowers and deliver exceptional customer experiences. Plan, create, communicate and collaborate fast with all the right people, from any device.
App for Marketing ROI
These apps help you understand how your prospects move through the funnel in relation to your marketing spend.
Marketing ROI Apps
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AppExchange Dashboard Pack for Sales, Marketing and Service
AppExchange Dashboard Pack for Sales, Marketing and Service App by Salesforce Labs Free Features
RatingCATEGORIES Admin & Developer Tools , Salesforce Labs Get real-time insights into your Sales, Marketing, and Support with these 7 prepackaged dashboards.Latest Release 3/15/2009 -
Vidyard - Video for Virtual Selling with Salesforce
Vidyard - Video for Virtual Selling with Salesforce App by Vidyard
FeaturesStarting at $650 USD per company per monthRatingCATEGORIES Sales Vidyard brings the power of video for virtual selling to Salesforce. Record and send personalized videos from Sales Engagement. Track view data in Sales Cloud to boost rep performance and measure the ROI of video.Latest Release 5/1/2023 -
Proof GTM Manager (Marketing Campaign Planning, Budgeting)
Proof GTM Manager (Marketing Campaign Planning, Budgeting) App by Proof Analytics*
Features$29 USD per user per month
$41 USD per user per month
$49 USD per user per month
$61 USD per user per month
Discounted for NonprofitsRatingCATEGORIES Campaign Management The only contemporary SaaS marketing resource management (MRM) product built natively on Salesforce. Easily visualize, plan and report your marketing activities. The single source of truth for your marketing campaign planning, resource mgmt. and budgets.Latest Release 3/16/2021 -
ROI Customer Lifecycle Marketing™
ROI Customer Lifecycle Marketing™ App by Right On Interactive Free Features
RatingCATEGORIES Marketing Automation ROI's lifecycle marketing automation solution scores your prospects and customers, builds engagement, automates campaigns and graphically shows the progress of every individual as they move through the lifecycle of their relationship with your brand.Latest Release 3/15/2009
Apps for Marketing Events
Connect your event management into Salesforce to track registration, attendance, and logistics — all in one place.