Watkins Wellness had five major brands under a legacy system which hindered change management and dealer communication. Bold Orange migrated all email campaigns & creative content to SFMC and seamlessly integrated their existing Sales Cloud environment.
Gerber transitioned their large and complex database from a legacy system to a personalization-focused Marketing Cloud system. Bold Orange mapped 37 lifecycle segments within Marketing Cloud to allow for more responsive changes in email communications.
Coffee-mate required a platform that supports a vision for consumer personalization with a rapid timeline to meet brand and marketing commitments. Bold Orange modeled their business case and successfully transitioned 15 years of historical consumer data.
Bold Orange Company (BOCO) is a Forrester-recognized customer experience agency comprised of experienced, collaborative talent across the spectrum of strategy, creativity, analytics, technology, and media.####We are customer journey experts delivering highly relevant communications across channels that create authentic relationships for brands.## ##We are nimble collaborators, big thinkers, and nimble doers. We’re used to working in complex experiences and having to uncover the insights to find the opportunities that will drive impact. We’re able to move swiftly between understanding, assessing, impacting, and innovating.####We are seasoned technologists. As certified Salesforce Marketing Cloud experts, we are well-suited to support brands with all of their needs from initial implementation to operation and optimization.####We are visual storytellers. We deeply understand the power of smart and engaging content that delivers real business value. Our approach to email design and development is rooted in insight aligning with ever-evolving best practices.####We are dedicated partners that strive to create valuable digital experiences that drive real results for your business.