Your June 2022 AppExchange Monthly Briefing

This month we got a closer look at how brands across several industries can use SMS marketing throughout the customer lifecycle to create meaningful relationships, took a deep dive into how a subpar tech stack can impede your agent experience and engagement, and saw how Artificial Intelligence (AI) as a tool is becoming a recruitment preference among many companies looking to increase diversity on their teams.  

Kulturra Payment Center: PUPS Pet Club Customer Spotlight
When PUPS Pet Club wanted to find a better way to store their data and secure their customer’s payments, they knew they’d find the solutions they needed to make their business more efficient on AppExchange. After installing the Kulturra Payment Center app, they quickly saw 100 percent improvements in invoicing and payment processing. And who doesn’t love taking advantage of every opportunity?
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Why Salesforce Users Should Invest in SMS Marketing
Similar to email, SMS is a direct marketing tool that lets brands connect with consumers in a personalized and measurable way. Brands across several industries — from e-commerce and traditional retail to food and beverage and media companies — use it throughout the customer lifecycle to create meaningful relationships and drive incremental revenue.
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This Nonprofit is Helping End Poverty with AppExchange Apps and Trailbridges
Bridges 2 Prosperity has built more than 390 trail bridges, serving over 1.4 million community members in 20 countries around the world, and are using technology and teamwork to solve rural isolation. We recently sat down with the VP of Evaluation, Abbie Noriega, and Systems & Analytics Manager Dan Chao to learn how AppExchange apps are helping B2P solve poverty and create connection and opportunity.
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4 Sure-Fire Ways to Catapult Agent Engagement with Cognitive Technology
A subpar tech stack only increases the burden on your team and can impede your agent experience and engagement. That’s alarming because your agent experience is just as important as your customer experience. If you’re asking yourself, how to improve your agents’ experience and engagement, this blog will help you get started. 
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Terminus: Turntide Customer Spotlight
When Turntide wanted to update their sales processes and maximize their personalized targeting, they knew they’d find the solutions they needed to make their business more efficient on AppExchange. After installing the Terminus app, they quickly saw not just a 120 percent increase in their click-through rate, they also got more than a 250 percent increase in qualified leads. And who doesn’t love big a bigger bottom line in the sales department?
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6 Salesforce Customers Share Their Favorite Commerce Apps
If you’re looking for a way to extend Commerce Cloud or Marketing Cloud Customer Data Platform (CDP), these AppExchange apps will help. They make it easier to understand your customers, drive personalization at scale, and accelerate revenue growth. Hear from customers and browse a sampling of apps below, or visit AppExchange for a full list of partners.
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How AppExchange Helps Enhance Workforce Diversity and Positive Candidate Experience
Lately, almost every entrepreneur is documenting how diverse teams make for a better workforce and ultimately higher business revenue. Be it problem-solving skills or innovation at its best, a team with different backgrounds, cultures, and experiences brings in methodically vetted results. Artificial Intelligence (AI) as a tool is becoming a recruitment preference among many companies, who are now becoming aware that a diverse team is the right way to carve a niche. 
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5 Metrics to Manage Your Sales Pipeline
While your sales pipeline is a simple aggregate of your potential deals, it’s not so simple to calculate, as you can take several different approaches. It’s important to develop an accurate sales pipeline, not only to help you develop your sales forecast, which is so critically vital for your business but to also help you tactically manage each deal to advance it to closed/won status.
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TaroWorks and Salesforce: Empowering Nonprofit Organizations In Remote Locations
To be successful, non-profits need the skills, processes, and technologies that mirror those in the for-profit world. Just like their commercial counterparts, nonprofits must find and hire talent, and motivate their teams to serve target communities. To do so, they need to invest in cross-channel marketing and branding to tell their story, attract contributions from donors, and demonstrate and quantify the impact they’re having. In this blog, we’ll see how TaroWorks has partnered with Salesforce Nonprofit and AppExchange to solve this dilemma.
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Unlocking Slack’s Full Potential With Intelligent Search
Slack can complicate our workflow if it’s not used effectively, but it’s part of a sprawl of SaaS applications most of us now navigate daily to get things done. Hopping from platform to platform to find, update, and share documents can feel distracting, exhausting, and prone to error. So it’s no wonder most employees are grateful for any opportunities to cut out steps. Let’s take a closer look at how one company is making information easier to find and share within the app.
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Using Machine Learning to Drive Deep Personalization with Data: The Salesforce Model
The application of artificial intelligence (AI), known as machine learning, involves generating predictions from data inputs. One of its most surprising strengths is how machine learning (ML) drives the relationship between digitization and customer personalization. Harnessing digital and data, especially through ML, enables speedy, rich customer relationships and allows companies to move toward hyper-personalization. 
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Getting Data Quality Right in Salesforce Before Tackling Attribution
Salesforce is a powerful marketing and CRM tool through which B2B marketers can collect data about their marketing campaigns and customers, and manage all aspects of the customer relationship. For this data to be useful, however, marketers use attribution to quantify the role of each advertising impression on a customer’s purchase or conversion decision. Attribution gives marketers visibility into what campaigns are generating the desired outcome and which aren’t contributing to conversion.
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How to Set Up a Contact Center in 5 Steps
Contact centers are the first point of contact for everyone reaching out to your company, so it’s crucial to have a qualified team and innovative technology driving you forward. Let’s take a closer look at five steps on how to set up your contact center.
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