This month we got a closer look at all things TDX, discovered how sales and marketing alignment becomes a vital function for revenue teams, and took a deep dive into strengthening the core of your call center.
Show me the ROI: An Ultimate Guide to Sales Enablement
Sales enablement isn’t just about employee onboarding, training, or content. When done right, it encompasses all of that and more. But how do you make it work and convince senior management of the value of sales enablement along the way? You take a critical and holistic approach to the entire process.
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How Best to Instrument Salesforce to Support Sales and Marketing Alignment
A complex B2B software sales takes multiple marketing campaign engagements, on top of sales engagements to nurture a prospect to a close. In such complex go-to-market environments, sales and marketing alignment becomes a vital function for revenue teams, and yet comes the most under scrutiny for the lack of it.
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Join the Data Culture Club
Welcome to the Data Culture Club. We believe in data, but we believe that data alone is not enough. What’s the point? Data with action: that’s really where the magic is. Let’s explore the impact data culture has had - particularly during the pandemic - and highlight how it can shape the future of countless organizations.
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5 Call Center Best Practices for 2023
Call center success relies heavily on effective internal and customer communication. Technology advancements and communication improvements continue to pave the way for changes in call center best practices. This blog put together a list that will strengthen the core of your call center so you can start the year off right.
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Your Guide to All Things AppExchange and Partners at TrailblazerDX 2023
The community is coming back together on March 7 and 8 in San Francisco and on Salesforce+ for TrailblazerDX (TDX) ’23! Here we’re sharing everything in store for you at TDX this year, whether you’re attending in person or watching on Salesforce+. We’ve put this handy guide together for you to get the most out of your TDX experience.
Read the story on AppExchange >>
Why Your Real Estate Business Needs a Salesforce-Powered CRM
The real estate industry is fast-paced, competitive, and fiercely local. It's essential for real estate professionals to have the tools they need to succeed, especially in unforgiving, turbulent market conditions. That's why Salesforce offers real estate-specific CRMs on AppExchange to help real estate professionals streamline their work, close more deals, and grow their businesses.
Read the story on AppExchange >>
Align Your Revenue Team to Achieve ABM Success
Account-based Marketing (ABM) is a revenue growth strategy based on account awareness, where revenue teams identify and engage with individual customer accounts as markets of one. Whereas most revenue team strategies cast a wide net, ABM is akin to fishing with a spear. Simply put, ABM works! If you’re not already convinced, consider the following ABM statistics.
Read the story on AppExchange >>
Check out our resources and Medium channel for the latest content.
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NEW! The Latest Apps on AppExchange
NEW! The Latest Apps on AppExchange
By Amanda Matlock
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Article
Check out all the pawsome AppExchange apps that have been launched this week (updated weekly).
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Why Choose Cloud for Inventory Management
Why Choose Cloud for Inventory Management
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Article
If your business owns inventory or manages it for others, you know to be successful inventory management is crucial. But when it comes to your business it’s important to consider how it’s done and what’s the best approach.
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Sentiment Analysis Through the Lens of a SaaS CTO
Sentiment Analysis Through the Lens of a SaaS CTO
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Article
sentiment analysis, also called opinion mining, is a natural language processing (NLP) technique that classifies data as positive, negative, or neutral. But why is it important?
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Marketing Automation, Get Your Head in the Game
Marketing Automation, Get Your Head in the Game
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Article
When you bring data sources together to create targeted segments and adjust a customer experience based on real-time data from other sources – such as your customer relationship management (CRM) or other internal systems – it elevates the experience.
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Salesforce Customers Share Apps for Developers, Admins, and Architects at TDX
Salesforce Customers Share Apps for Developers, Admins, and Architects at TDX
By Amanda Matlock
Type
Article
This week, the community gathered in San Francisco and on Salesforce+ for TrailblazerDX (TDX), joining us to discover new ways to build success now with Salesforce. But don’t worry if you couldn’t join in person, we've got you covered.