Your February 2023 AppExchange Monthly Briefing

This month we got a closer look at all things TDX, discovered how sales and marketing alignment becomes a vital function for revenue teams, and took a deep dive ​​​​​​into strengthening the core of your call center.  

Show me the ROI: An Ultimate Guide to Sales Enablement
Sales enablement isn’t just about employee onboarding, training, or content. When done right, it encompasses all of that and more. But how do you make it work and convince senior management of the value of sales enablement along the way? You take a critical and holistic approach to the entire process.
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How Best to Instrument Salesforce to Support Sales and Marketing Alignment
A complex B2B software sales takes multiple marketing campaign engagements, on top of sales engagements to nurture a prospect to a close. In such complex go-to-market environments, sales and marketing alignment becomes a vital function for revenue teams, and yet comes the most under scrutiny for the lack of it.
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Join the Data Culture Club
Welcome to the Data Culture Club. We believe in data, but we believe that data alone is not enough. What’s the point? Data with action: that’s really where the magic is. Let’s explore the impact data culture has had - particularly during the pandemic - and highlight how it can shape the future of countless organizations.
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5 Call Center Best Practices for 2023
Call center success relies heavily on effective internal and customer communication. Technology advancements and communication improvements continue to pave the way for changes in call center best practices. This blog put together a list that will strengthen the core of your call center so you can start the year off right.
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Your Guide to All Things AppExchange and Partners at TrailblazerDX 2023
The community is coming back together on March 7 and 8 in San Francisco and on Salesforce+ for TrailblazerDX (TDX) ’23! Here we’re sharing everything in store for you at TDX this year, whether you’re attending in person or watching on Salesforce+. We’ve put this handy guide together for you to get the most out of your TDX experience.
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Why Your Real Estate Business Needs a Salesforce-Powered CRM
The real estate industry is fast-paced, competitive, and fiercely local. It's essential for real estate professionals to have the tools they need to succeed, especially in unforgiving, turbulent market conditions. That's why Salesforce offers real estate-specific CRMs on AppExchange to help real estate professionals streamline their work, close more deals, and grow their businesses.
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Align Your Revenue Team to Achieve ABM Success
Account-based Marketing (ABM) is a revenue growth strategy based on account awareness, where revenue teams identify and engage with individual customer accounts as markets of one. Whereas most revenue team strategies cast a wide net, ABM is akin to fishing with a spear. Simply put, ABM works! If you’re not already convinced, consider the following ABM statistics. 
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