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Demo Jam: Everything You Need To Know

We are very excited that you're interested in the AppExchange Demo Jam. Whether it's live at an event, or live for a webinar, the Demo Jam is a great way to increase community engagement and awareness of apps by bringing app users and app builders together.

What is a Demo Jam?

Demo Jams are a game show style event where 4-8 app partners showcase their most compelling app in a super short, no fluff, 3-minute demo.

  • At the end, the attendees vote live on their favorite demo (the winner gets an exciting prize)
  • Hosted by AppExchange and Salesforce MVPs
  • Theme might differ each month (sales, marketing, service, healthcare, financial services, etc.)

Where Is It?

Demo Jams are held live at events and online via webinar. 

  • Webinar: Platform is GoToWebinar held every third Thursday at 2pm ET
  • Live Event: To be confirmed based on each event location, typically held in Expo hall theater of event

Why Do It?

Demo Jams are a great opportunity to give a demo to a live audience of 80-150. They are a platform for brand exposure. AppExchange promotes heavily and each partner will hopefully promote for great cross-pollination. For webinars:

  • The opt in lead list provided within 24 hours
  • Recording shared on YouTube for added exposure

It's an excellent opportunity to put your best demo delivery teammate in the spotlight. Plus, it's a TON of fun!

Can I See Some Examples?

What are the Demo Jam Rules?

It's simple. There are only three rules.

  1. Your live demo must be three minutes (or less)
  2. NO slides / power point / video - it must be a live demo
  3. There will only be one winner per Demo Jam

How do I win a Demo Jam?

There's no better way to find out how to win a Demo Jam than to hear from past winners. Here's what they have to say:

I'm interested. What are the next steps?

Think you've got what it takes to demo your app in three minutes or less? If you've got a paid AppExchange solution with an agreement in place, email us at to let us know you'd like to participate. Please note participation is based on availability. Each month has a different theme, and the AppExchange team will work with you to determine the best theme for your solution. Once you're in a Demo Jam, get ready to:

  • Attend a mandatory 30-minute kick off call
  • Practice your 3-minute demo
  • Arrive to your Demo Jam 15-20 minutes early
  • Share it on social media with hashtag #DemoJam

Get ready to rummmbbllleee!

Amanda Nelson is Director of Community Marketing for AppExchange, Salesforce.
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